User Insights and Workflow and  for Mailingitnow allows users to send postal mail from their phones. The company brought us in for a strategic relaunch of their product, which led to a complete redesign of the app and a new approach to user experience. Results of our collaboration were a redesigned workflow and user experience, a communication strategy and a partnership with USPS. The founder of the company kept working with us on a flexible meeting schedule based on her needs to discuss obstacles and bottlenecks in the implementation of the startegy.