Story Development

Stories allow brands to connect with audiences on an emotional level, generating action. Often though, stories are produced for brands as highly directed and unilateral content. Every great storyteller from any tradition will tell you that the most powerful stories happen and are completed in the mind of the audience, making each and every story unique and personal for the individual. We can create a story that is unique to your brand and to your audience, and we can make you better understand the full narrative of your brand which parts of the story you need to create, which to co-create with the audience and which to leave to the audience for them to impart and complete their meaning. The output will be a thought out story, outlining characters, personalities, interest points, present, past and evolution in time.


Article 22

We sometimes coach teams and individuals from young brands, like Article 22.

 

Camille Hautefort and Elizabeth Souda, Founders of Article 22

Camille Hautefort and Elizabeth Souda, Founders of Article 22

This complex and rich brand builds on a unique vision, which demands a simple yet sophisticated message. Article 22 products mix action for a cause and a luxury collection of jewelry designed to be worn a lifetime. All jewelry is produced in Laos with scrap metal from unexploded bombs.

Franklin 11coached the two founders with flexible meetings based on their start-up needs and on clear objectives. We worked together on the content strategy, brand architecture and target audience. The project has produced funds and donated to Mines Advisory Group (MAG) to clear more than 50,000 square meters of bomb littered land. Article 22 sells online and to over 150 wholesale customers in 39 countries. 

Interested in knowing more about coaching and consulting with Franklin 11? Drop us a line here.


Mailingitnow

Mailingitnow